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~subject:"Internet marketing"
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Internet marketing
Advertising
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Consumer behaviour
3
Konsumentenverhalten
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Werbung
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Online-Marketing
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Advertising effects
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Artificial intelligence
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Cord shaving
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Gaussian copula
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Innovationsakzeptanz
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Künstliche Intelligenz
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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OTT
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Personal Computer
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Personal computer
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South Korea
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Südkorea
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TV genre
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Werbewirkung
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ad acceptance
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ad avoidance
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ad skipping
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big data analysis
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clickstream data
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demand spillovers
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digital platforms
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media consumption
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mobile apps
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mobile devices
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online video platform
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popular complements
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pre-roll advertising
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skippable advertising
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smartphones
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Lee, Mi Hyun
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Chen, Ming
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Han, Zhu
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Hong, Juwon
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Kim, Su Jung
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Park, Sungho
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Xie, Wen
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International journal of advertising : the review of marketing communications
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Journal of advertising
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ECONIS (ZBW)
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen
;
Lee, Mi Hyun
;
Chen, Ming
;
Han, Zhu
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
Saved in:
2
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
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