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Internet marketing
Consumer behaviour
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Mills, Adam J.
2
Bal, Anjali S.
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Botha, Elsamari
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Grewal, Dhruv
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Mills, Adam
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Journal of marketing education : JME
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
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The service industries journal
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ECONIS (ZBW)
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Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
2
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
3
Managing new media : tools for brand management in social media
Botha, Elsamari
;
Mills, Adam J.
- In:
Online consumer behavior : theory and research in …
,
(pp. 83-99)
.
2012
Persistent link: https://www.econbiz.de/10009567829
Saved in:
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