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Internet marketing
Social Web
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Online-Marketing
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Moderated mediation
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service recovery
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Schamari, Julia
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Falk, Tomas
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Kumar, Ashish
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Schaefers, Tobias
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Schäfers, Tobias
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Journal of business research : JBR
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Journal of service research : JSR
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ECONIS (ZBW)
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
2
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
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