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Internet marketing
Direktmarketing
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Direct marketing
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Großbritannien
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United Kingdom
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Database-Marketing
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Computer-assisted marketing
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IT-gestütztes Marketing
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Theorie
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Consumer behaviour
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Database marketing
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Datenbank
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Markenführung
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Online-Marketing
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2008-2011
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Bibliometrics
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Bibliometrie
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Branding
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Car brands
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Collisions
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Driver behaviour
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E-commerce
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Ecology
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Electronic Commerce
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Finanzdienstleistung
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Freizeitverhalten
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Internet
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Marketing
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Tapp, Alan
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Housden, Matthew
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Whitten, Ian
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ECONIS (ZBW)
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Principles of direct, database and digital marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
2
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
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