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Journal of Indian business research
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Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman
;
Pathak, Vivek Kumar
;
Siddiqui, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
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2
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
Sharma, Anshuman
;
Fadahunsi, Akinola
;
Abbas, Haidar
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 125-149
Persistent link: https://www.econbiz.de/10013288091
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