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~subject:"Internet marketing"
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Search: subject:"Data-driven innovation"
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Internet marketing
Innovation
15
Innovation management
9
Innovationsmanagement
9
Big Data
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Big data
8
data-driven innovation
7
Data-driven innovation
6
Data Mining
5
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Brasilien
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Data-Driven Innovation
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Digitalisierung
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Wettbewerbsvorteil
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B-to-B-Marketing
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Business-to-business marketing
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Data Economy
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Data Engineering
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Data Products
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Data quality
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Datenqualität
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Digital transformation
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Dynamic capabilities
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Dynamische Kompetenzen
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Firm performance
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Blind, Knut
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Flórez Ramos, Esmeralda
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Hemonnet-Goujot, Aurélie
1
Hollet-Haudebert, Sandrine
1
Ravat, Ludivine
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
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ECONIS (ZBW)
2
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Exploring how to develop
data-driven
innovation
capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Data portability effects on
data-driven
innovation
of online platforms : analyzing Spotify
Flórez Ramos, Esmeralda
;
Blind, Knut
- In:
Telecommunications policy : the international journal …
44
(
2020
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
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