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~subject:"Internet marketing"
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Internet marketing
Social Media Monitoring
8
Social Web
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Social web
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Online-Marketing
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media monitoring
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Social media monitoring
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Czech Republic
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Sentiment analysis
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Brand image
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Consumer behaviour
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Country Image
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Data Mining
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Data mining
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Destination image
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Destination management
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Destinationsmanagement
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Facebook
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Fan page
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Firm performance
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Konsumentenverhalten
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Long-term loans
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Markenimage
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Marketingmanagement
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Mass media
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Media Audit
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Media Monitoring
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Akula, Vasudeva
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He, Wu
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Khobzi, Hamid
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Lepkowska-White, Elzbieta
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Ochsner, Andrea
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Parsons, Amy L.
1
Samuel, Olga Helen
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Sattelberger, Felix
1
Shen, Jiancheng
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Teimourpour, Babak
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of accounting and information management
1
Journal of business research : JBR
1
Journal of internet commerce
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Journal of media business studies
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ECONIS (ZBW)
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1
Analytics of social media data : state of characteristics and application
Zachlod, Cécile
;
Samuel, Olga Helen
;
Ochsner, Andrea
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1064-1076
Persistent link: https://www.econbiz.de/10013185077
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2
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
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3
A novel social media competitive analytics framework with sentiment benchmarks
He, Wu
;
Wu, Harris
;
Yan, Gongjun
;
Akula, Vasudeva
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 801-812
Persistent link: https://www.econbiz.de/10011416353
Saved in:
4
Optimising media marketing strategies in a multi-platform world : an inter-relational approach to pre-release social media communication and online searching
Sattelberger, Felix
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 66-88
Persistent link: https://www.econbiz.de/10011518315
Saved in:
5
How significant are users' opinions in social media?
Khobzi, Hamid
;
Teimourpour, Babak
- In:
International journal of accounting and information …
22
(
2014
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
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