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~subject:"Internet marketing"
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Internet marketing
Media usage
1,668
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1,667
Deutschland
495
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454
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323
Konsumentenverhalten
250
Consumer behaviour
247
Social Web
209
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191
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190
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180
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175
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173
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172
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165
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143
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132
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117
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117
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116
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98
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98
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94
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92
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91
Electronic Commerce
90
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88
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87
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84
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80
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64
Mobilkommunikation
61
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60
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60
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58
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57
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109
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Wilbur, Kenneth C.
4
Braun, Michael
3
Hauser, John R.
3
Kerner, Martin
3
Liberali, Guilherme
3
Mevenkamp, Andreas
3
Urban, Glen L.
3
Albrecht, Carmen-Maria
2
Athey, Susan
2
Bauer, Hans H.
2
Calvano, Emilio
2
Eiben, Immo
2
Fogel, Joshua
2
Haber, Tobias E.
2
Hill, Shawndra
2
Hudders, Liselot
2
King, Karen Whitehill
2
Laband, Tom
2
Liaukonyte, Jura
2
Pelsmacker, Patrick de
2
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2
Riekhof, Hans-Christian
2
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2
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
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1
Acer, Adam S.
1
Adomaviciute-Sakalauske, Karina
1
Alarcón-del-Amo, María-del-Carmen
1
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1
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1
Arminen, Heli
1
Ayhan, Fatih
1
Bacile, Todd J.
1
Baek, Heon
1
Bal, Anjali S.
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Bang, Hye Jin
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epubli GmbH
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Young consumers : insight and ideas for responsible marketers
7
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Forschungspapiere
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of organizational computing and electronic commerce
2
Journal of targeting, measurement and analysis for marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Computational & mathematical organization theory
1
Direct marketing : an international journal
1
Düsseldorf working papers in applied management and economics
1
Electronic commerce research and applications
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Handbook of media economics ; Volume 1A
1
Harvard Business School Entrepreneurial Management Case
1
Information economics and policy : IEP
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of public sector performance management : IJPSPM
1
International journal of technology marketing : IJTMkt
1
International review on public and non-profit marketing
1
Internet advertising : theory and research
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ECONIS (ZBW)
128
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1
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
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2
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
3
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
4
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
5
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
6
The relevance of internet information dependency for frequent online buyers
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
45
(
2024
)
4
,
pp. 542-563
Persistent link: https://www.econbiz.de/10015061814
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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8
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
9
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
10
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
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