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~subject:"Internet marketing"
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Search: subject:"personalization"
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Subject
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Internet marketing
Personalization
1,332
Personalisierung
1,196
Konsumentenverhalten
527
Consumer behaviour
525
Online retailing
401
Online-Handel
401
Electronic Commerce
296
E-commerce
287
Viral marketing
274
Virales Marketing
274
Data Mining
250
Data mining
250
Online-Marketing
220
Social Web
216
Social web
216
Beziehungsmarketing
146
Relationship marketing
146
personalization
139
Customer satisfaction
101
Kundenzufriedenheit
99
Confidence
79
Vertrauen
79
Theorie
73
Artificial intelligence
72
Experiment
72
Theory
71
Personality psychology
69
Persönlichkeitspsychologie
69
Künstliche Intelligenz
68
Internet
65
Text
65
Datenschutz
57
Data protection
56
Digital platform
56
Digitale Plattform
56
Online reviews
55
Werbewirkung
49
Advertising effects
47
Dienstleistungsqualität
47
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Online availability
All
Undetermined
133
Free
27
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Article
196
Book / Working Paper
23
Type of publication (narrower categories)
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Article in journal
172
Aufsatz in Zeitschrift
172
Aufsatz im Buch
24
Book section
24
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Arbeitspapier
3
Thesis
3
Working Paper
3
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
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1
Konferenzschrift
1
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English
210
German
9
Author
All
Aggarwal, Rohit
3
Bleier, Alexander
3
Dens, Nathalie
3
Kim, Jihye
3
Kim, Jong Min
3
Lok, Peter
3
Midha, Vishal
3
Sullivan, Nicholas
3
Tran, Trang P.
3
Benlian, Alexander
2
Bockstedt, Jesse
2
Chintagunta, Pradeep K.
2
Dong, Beibei
2
Eisenbeiß, Maik
2
Esmaeili, Leila
2
Guzman, Francisco
2
Handayani, Nurullita Tri
2
Henning, Christoph
2
Kim, Min-Seong
2
Kumar, Naveen
2
Law, Chun Hung Roberts
2
Li, Hengyun
2
Li, Xiaolin
2
Mai, Feng
2
Noort, Guda van
2
Pelsmacker, Patrick de
2
Rhodes, Jo
2
Sarkar, Sumit
2
Segijn, Claire M.
2
Silberer, Günter
2
Steinmann, Sascha
2
Su, Qiuli
2
Ullrich, Sebastian
2
Usman, Osly
2
Wheeler, S. Christian
2
Wu, Chaojiang
2
Yoganarasimhan, Hema
2
Aakash
1
Aalberts, Robert J.
1
Acquisti, Alessandro
1
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Institution
All
ICEC <15, 2013, Turku>
1
Josef Eul Verlag GmbH
1
Published in...
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Journal of business research : JBR
11
Journal of management information systems : JMIS
8
Journal of retailing and consumer services
7
International journal of contemporary hospitality management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
5
Tourism management : research, policies, practice
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
4
International journal of advertising : the review of marketing communications
4
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
MIS quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The Cornell hospitality quarterly
3
The power of one : gaining business value from personalization technologies
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of consumer marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management information systems : mis quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Tourism management perspectives : TMP
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
219
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191
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219
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191
Commodifying free labor online : social media, audiences, and advertising
Cohen, Nicole S.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 177-191)
.
2013
Persistent link: https://www.econbiz.de/10010197570
Saved in:
192
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
193
The impact of online user reviews on cameras sales
Zhang, Lin
;
Ma, Baolong
;
Cartwright, Debra K.
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
Saved in:
194
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
195
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
196
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
197
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Järveläinen, Jonna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010127961
Saved in:
198
In search of negativity bias : an empirical study of perceived helpfulness of online reviews
Wu, Philip Fei
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 971-984
Persistent link: https://www.econbiz.de/10010206834
Saved in:
199
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
200
Applying personalized recommendation for social network marketing
Esmaeili, Leila
;
Nasiri, Ramin
;
Minaei-Bidgoli, Behrouz
-
2012
Persistent link: https://www.econbiz.de/10009574531
Saved in:
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