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~subject:"Internet-Based Targeted Advertising"
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Internet-Based Targeted Advertising
Accuracy
1
Advertising
1
Advertising effects
1
Betriebliche Wertschöpfung
1
China
1
Contract
1
Contract theory
1
Dual-channel
1
Duopol
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Duopoly
1
E-commerce
1
Electronic Commerce
1
Firm performance
1
Game theory
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Industrie
1
Internet
1
Internet marketing
1
Leistungsanreiz
1
Lieferantenmanagement
1
Lieferkette
1
Manufacturing industries
1
Mass Advertising
1
Mobile Business
1
Mobile business
1
Nichtkooperatives Spiel
1
Noncooperative game
1
Online-Marketing
1
Performance incentive
1
Preisdifferenzierung
1
Preiswettbewerb
1
Price Competition
1
Price competition
1
Price discrimination
1
Quality management
1
Qualitätsmanagement
1
Recognition
1
Reward contract
1
Service effort
1
Showrooming effect
1
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Mei, Shu-e
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Zhao, Jiang
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Zhong, Wei-jun
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Bidirectional role of accuracy and recognition in internet-based targeted advertising
Zhao, Jiang
;
Mei, Shu-e
;
Zhong, Wei-jun
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011312099
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