Ishak, Suraiya; Awang, Abd Hair; Hussain, Mohd Yusof; … - In: Journal of Islamic Marketing 7 (2016) 3, pp. 288-302
Purpose The purpose of this paper is to examine potential determinants of halal perception and to validate the mediating model of halal perception on purchasing decision of Malaysian consumers. Design/methodology/approach This study uses a survey to obtain the relevant data. The survey involved...