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Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
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