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Effects of country of origin and importers' innovativeness in new product trials
Pegan, Giovanna
;
Reardon, James
;
Vianelli, Donata
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2344-2360
Persistent link: https://www.econbiz.de/10013455407
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2
The effect of COO on retail buyers’ propensity to trial new products
Reardon, James
;
Vianelli, Donata
;
Miller, Chip E.
- In:
International marketing review
34
(
2017
)
2
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011674264
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