Arboleda, Ana M.; Arce-Lopera, Carlos; González, Samuel - In: Academia Revista Latinoamericana de Administración 30 (2017) 3, pp. 402-416
Purpose The purpose of this paper is evaluate to what extent consumers can recognise a scent within a context that is congruent either with the product or with the user, respectively, objects’ quality or subjects’ involvement. Design/methodology/approach This paper consists of two...