Muhammad Tahir Jan; Ahmed Mohamed Hamed Aly Abouzaid; Nadeem - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 16-32
This research paper mainly aims to identify and analyse irrational factors that impact consumers' purchase intention … and to ensure that the data were ready for further analysis by applying the SPSS & AMOS software. Three irrational factors … phenomenon but a multitude of so-called "irrational" factors like media, society, and emotions. …