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~subject:"Italien"
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Italien
Consumer behaviour
5
Konsumentenverhalten
5
Wein
5
Weinbau
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Wine
5
Wine industry
5
Product quality
3
Produktqualität
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consumer preferences
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AGIL method
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Brand image
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Cluster analysis
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Clusteranalyse
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Food
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Innovation
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Italy
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Lebensmittel
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Markenimage
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Netnography
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Social Web
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Social web
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Weinhandel
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Wine trade
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advertising
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communication
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digital communication innovation
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digital marketing
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digital wine marketing
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focus group
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knowledge transfer
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local food
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open innovation for wine industries
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promotion
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social commerce
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social media
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typical food
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wine industry innovation
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Altamore, Luca
2
Bacarella, Simona
2
Chironi, Stefania
2
Columba, Pietro
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Ingrassia, Marzia
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Bellia, Claudio
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Journal of international food & agribusiness marketing
2
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ECONIS (ZBW)
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Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
2
Italian consumers' preferences for pasta and consumption trends : tradition or innovation?
Altamore, Luca
;
Ingrassia, Marzia
;
Columba, Pietro
; …
- In:
Journal of international food & agribusiness marketing
32
(
2020
)
4
,
pp. 337-360
Persistent link: https://www.econbiz.de/10012289818
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