//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Joint promotions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Joint promotions"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Joint promotions
Cross-vendor effects
1
Game theory
1
Loyalty programs
1
Marketing-OR interface
1
Multi-vendor loyalty program
1
Promotion effectiveness
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Bijmolt, Tammo
1
Dorotic, Matilda
1
Fok, Dennis
1
Karray, Salma
1
Sigué, Simon Pierre
1
Verhoef, Peter
1
Published in...
All
European journal of operational research : EJOR
1
Marketing Letters
1
Source
All
ECONIS (ZBW)
1
RePEc
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should companies jointly promote their complementary products when they compete in other product categories?
Karray, Salma
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
255
(
2016
)
2
,
pp. 620-630
Persistent link: https://www.econbiz.de/10011532214
Saved in:
2
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter
;
Bijmolt, …
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009403215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->