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Different strokes for different folks : a method to accommodate decision -making heterogeneity
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 495-501
Persistent link: https://www.econbiz.de/10003906224
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