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~subject:"Künstliche Intelligenz"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Artificial intelligence in marketing
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E-marketing ; Vol. 1
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Machine Learning Modelle zur Vorhersage von Zahlungsausfällen im Energiemarkt
Stecker, Rouven
;
Lehrbass, Frank
-
2023
Persistent link: https://www.econbiz.de/10014428149
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Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
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3
Database marketing process supported by ontologies : an oil company distribution network case study
Pinto, Filipe Mota
-
2012
Persistent link: https://www.econbiz.de/10009574477
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