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~subject:"KMU"
~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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KMU
Online-Marketing
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2,884
E-commerce
2,883
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2,881
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2,029
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1,626
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Greenstein, Shane M.
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Skiera, Bernd
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El-Gohary, Hatem
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Hinson, Robert
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Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
Contemporary research in e-branding
13
E-commerce adoption and small business in the global marketplace : tools for optimization
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Handbook of social media management : value chain and business models in changing media markets
10
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Marketing in the cyber era : strategies and emerging trends
9
New economy in kleinen und mittleren Unternehmen
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Digital advertising : theory and research
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Innovations in SMEs and conducting e-business : technologies, trends and solutions
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Strategic corporate communication in the digital age
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Contemporary research in e-marketing ; 2
7
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
New Developments in Online Marketing
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
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ECONIS (ZBW)
2,208
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
Soziale
Sicherung
jenseits des Staates : reiche OECD-Demokratien im Vergleich
Obinger, Herbert
- In:
Der Wohlfahrtsstaat : eine Einführung in den …
,
(pp. 277-290)
.
2007
Persistent link: https://www.econbiz.de/10014557340
Saved in:
3
"Wir sind die Quelle" : politisches Online-Campaigning am Beispiel der Informationskampagne zur Gesundheitsreform 2004 des Bundesministeriums für Gesundheit
Fuhrberg, Reinhold
;
Boelter, Dietrich
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 197-215)
.
2008
Persistent link: https://www.econbiz.de/10003791390
Saved in:
4
Internet
of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
5
Rainy day funds : can they make a difference in Europe?
Balassone, Fabrizio
;
Franco, Daniele
;
Zotteri, Stefania
- In:
Policy instruments for sound fiscal policies : fiscal …
,
(pp. 179-203)
.
2009
Persistent link: https://www.econbiz.de/10003962069
Saved in:
6
The role of
internet
of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
Saved in:
7
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
8
Reviews on the
internet
marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
9
Rainy day funds : can they make a difference in Europe?
Balassone, Fabrizio
;
Franco, Daniele
;
Zotteri, Stefania
- In:
The role of fiscal rules and institutions in shaping …
,
(pp. 171-190)
.
2007
Persistent link: https://www.econbiz.de/10003599167
Saved in:
10
Internet
marketing : factor of improving SME business in Serbia
Domazet, Ivana
;
Lazarević-Moravčević, Marija
- In:
Navigating digital communication and challenges for …
,
(pp. 202-222)
.
2022
Persistent link: https://www.econbiz.de/10013193331
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