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KMU
Corporate Social Responsibility
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outsourcing
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B-to-B-Marketing
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BPR limits
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BPR success
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EU countries
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SME
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Supplier relationship management
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adverse minimum
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branding strategy
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business process reengineering
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business-to-business (B2B)
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contract negotiation
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Ben Youssef, Kamel
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Kitchen, Philip J.
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Leicht, Thomas
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Journal of strategic marketing
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ECONIS (ZBW)
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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