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~subject:"KMU"
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Search: subject_exact:"Marketingpolitik"
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KMU
Marketing
18,705
Marketingmanagement
16,729
Marketing management
16,029
Theorie
3,839
Theory
3,828
Konsumentenverhalten
3,414
Consumer behaviour
3,410
Deutschland
3,281
Germany
2,922
Beziehungsmarketing
2,345
Relationship marketing
2,331
USA
2,045
United States
1,928
Strategisches Management
1,836
Markenführung
1,752
Brand management
1,751
Online-Marketing
1,448
Internet marketing
1,375
Marktforschung
1,317
Unternehmenserfolg
1,193
Innovation
1,160
Firm performance
1,155
Strategic management
1,117
Marketingtheorie
1,093
Werbung
1,068
Marketing theory
1,045
Market research
1,009
SME
972
Internationales Marketing
931
Advertising
887
Management
881
International marketing
863
Social Web
858
Social web
858
Markenimage
716
Markenartikel
715
Innovationsmanagement
711
Electronic Commerce
705
Brand image
697
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284
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116
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Article
684
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287
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2
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552
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552
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137
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137
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55
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55
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47
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43
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40
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40
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34
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34
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21
Ratgeber
21
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20
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20
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19
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19
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19
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14
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10
Amtsdruckschrift
8
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8
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5
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5
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3
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3
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3
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3
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2
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2
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2
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2
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2
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766
German
197
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5
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2
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1
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Carson, David
12
Gilmore, Audrey
10
Laukkanen, Tommi
10
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
O'Dwyer, Michele
8
Jones, Rosalind
7
Didonet, Simone Regina
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hirvonen, Saku
5
Hultman, Claes M.
5
Kraus, Sascha
5
Meyer, Jörn-Axel
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Behrens, Ursula
4
Chaston, Ian
4
Heinrich, Stephan
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Rowley, Jennifer
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Becherer, Richard C.
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Demir, Ender
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
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Springer Fachmedien Wiesbaden
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
International Hightech Forum <Basel>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Mittelstandssymposium
1
Samarskij gosudarstvennyj techničeskij universitet
1
Springer Gabler <Firma>
1
Symposium Total Quality Management - Absolute Kundenorientierung als Herausforderung und Chance für die Mittelständische Unternehmerin <1994, Jena>
1
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Published in...
All
Journal of business research : JBR
24
Journal of strategic marketing
22
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Marketing intelligence & planning
12
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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Source
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ECONIS (ZBW)
972
OLC EcoSci
1
Showing
41
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50
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973
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41
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
42
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
43
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
44
Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin
;
Hur, Daesik
- In:
European journal of innovation management
27
(
2024
)
1
,
pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
Saved in:
45
Mediation of learning orientation on market orientation and business performance : evidence from Brazilian Small and Medium Enterprises (SMEs)
Guerra, Rodrigo Marques de Almeida
;
Camargo, Maria Emilia
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 590-610
Persistent link: https://www.econbiz.de/10014503123
Saved in:
46
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
47
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
Saved in:
48
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
49
Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
43
(
2024
)
3
,
pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
Saved in:
50
Adoption of digital marketing in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
Saved in:
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