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~subject:"Kapitaleinkommen"
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Kapitaleinkommen
Innovation
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Sorescu, Alina
5
Cao, Zixia
2
Warren, Nooshin L.
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Chua, Ansley
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Ertekin, Larisa
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Song, Reo
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Sorescu, Sorin M.
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Innovation potential, insider sales, and IPO performance : how firms can mitigate the negative effect of insider selling
Cao, Zixia
;
Song, Reo
;
Sorescu, Alina
;
Chua, Ansley
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 550-574
Persistent link: https://www.econbiz.de/10014325378
Saved in:
2
Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
Saved in:
3
Event study methodology in the marketing literature : an overview
Sorescu, Alina
;
Warren, Nooshin L.
;
Ertekin, Larisa
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10011658052
Saved in:
4
Customer satisfaction and long-tearm stock returns
Sorescu, Alina
;
Sorescu, Sorin M.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 110-115
Persistent link: https://www.econbiz.de/10011591210
Saved in:
5
Wedded bliss or tainted love? : stock market reactions to the introduction of cobranded products
Cao, Zixia
;
Sorescu, Alina
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 939-959
Persistent link: https://www.econbiz.de/10010231790
Saved in:
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