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~subject:"Kaufentscheidung"
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Kaufentscheidung
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Die Rolle und Determinanten der preisorientierten Qualitätsbeurteilung von innovativen Produkten im organisationalen Kaufentscheidungsprozess : eine empirische Analyse in der Biote...
Kümmel, Doreen
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2012
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