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~subject:"Key-Account-Management"
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Key-Account-Management
Konsumgüterindustrie
1,045
Consumer goods industry
830
Deutschland
198
Germany
165
Theorie
145
Theory
136
Konsumentenverhalten
108
Consumer behaviour
107
Lieferantenmanagement
97
Supplier relationship management
97
Konsumgüterhandel
83
Consumer goods
78
Konsumgüter
78
Brand management
75
Markenführung
75
USA
74
Lieferkette
73
Supply chain
73
Einzelhandel
71
Konsumgütermarketing
69
Consumer goods marketing
68
Marketingmanagement
68
United States
68
Marketing
67
Marketing management
63
Investitionsgüterindustrie
59
Retail trade
57
Consumer products distribution
56
Industrie
52
Multinationales Unternehmen
49
Indien
48
India
47
Markenartikel
45
Transnational corporation
42
Brand
41
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41
Innovationsmanagement
40
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39
Internationales Marketing
38
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Olejnik, Edith
2
Schlüter, Andrea
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Swoboda, Bernhard
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Morschett, Dirk
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Wellhöfer, Alexander
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Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Schriften zum betrieblichen Rechnungswesen und Controlling
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ECONIS (ZBW)
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Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
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2
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
3
Aufgaben und Instrumente des Key-Account-Controllings in der
Konsumgüterindustrie
Wellhöfer, Alexander
-
2010
Persistent link: https://www.econbiz.de/10003968850
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