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~subject:"Kfz-Industrie"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
;
Kohtes, Robert
-
2014
Persistent link: https://www.econbiz.de/10010480971
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Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
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Konflikt- und Kooperationsverhalten in vertraglichen Vertriebssystemen der Automobilindustrie
Meffert, Heribert
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1996
Persistent link: https://www.econbiz.de/10013330148
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