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Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey
;
Woolley, Kaitlin
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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Measuring the factors influencing purchasing decisions : evidence from cursor tracking and cognitive modeling
Fisher, Geoffrey
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4558-4578
Persistent link: https://www.econbiz.de/10014339268
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