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~subject:"Kollektivismus"
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Kollektivismus
Consumer behaviour
12
Konsumentenverhalten
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Interdependent self-construal
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interdependent self-construal
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Personality psychology
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Persönlichkeitspsychologie
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Kulturelle Identität
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independent self-construal
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interdependent self
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self-construal
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Brand image
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Brand management
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Collectivism
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Customer satisfaction
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Dienstleistungsqualität
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Dienstleistungssektor
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Ethik
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Group-based decision making
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Independent and interdependent self-construals
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Kundenzufriedenheit
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Leadership
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Leadership style
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Ackerman, David
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Barnes, Aaron J.
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Chung, Christina
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Shavitt, Sharon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
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ECONIS (ZBW)
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Culture and the consumer journey
Shavitt, Sharon
;
Barnes, Aaron J.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10012295806
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"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice
Ackerman, David
;
Chung, Christina
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10010405831
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