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~subject:"Kommunikation"
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Kommunikation
Corporate social responsibility
5
Consumer behaviour
4
Corporate Social Responsibility
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Konsumentenverhalten
4
Advertising effects
3
Brand management
3
Cause-related marketing
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Advertising
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Communication
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Markenimage
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Marketing management
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Marketingmanagement
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Public relations
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Öffentlichkeitsarbeit
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1954-2003
1
Asymmetric information
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Asymmetrische Information
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Brand
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Brand anthropomorphism
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Buying intention
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Buying pleasure
1
CSR communication
1
Cause sponsorship
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Cigarette
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Climate change
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Communication media
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Customer value
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Energieeinsparung
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Jeong, Hyun Ju
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Chung, Deborah S.
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Kim, Jihye
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Corporate communications : an international journal
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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"Not enough yet" : CSR communication of stigmatized industries through news coverage
Jeong, Hyun Ju
;
Chung, Deborah S.
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 857-872
Persistent link: https://www.econbiz.de/10014493909
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2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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