Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J. - 2019
Retailers determine the assortment for a mix of product categories in a particular space; e.g., the checkout aisle, end-of-aisle shelves, or freezer space. Within such a “target” space, shoppers are exposed to a selection of product categories that are not necessarily correlated in consumption...