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~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Selling"
~subject:"Verkaufspersonal"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Marketingmanagement
Selling
Verkaufspersonal
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
9
Relationship marketing
9
Verkauf
3
Arbeitszufriedenheit
2
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Business process management
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Business-to-business
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Customer satisfaction
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Job satisfaction
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Marketing management
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Boundary function
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Brand image
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Brand management
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Business case
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Business relationships
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Business services
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Buyer lock-in
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Konferenzbeitrag
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638
Aufsatz in Zeitschrift
638
Aufsatz im Buch
74
Book section
74
Hochschulschrift
64
Thesis
48
Collection of articles of several authors
32
Sammelwerk
32
Bibliografie enthalten
23
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Borg, Susanne Wiatr
1
Diaz Ruiz, Carlos A.
1
Grönroos, Christian
1
Kowalkowski, Christian
1
La Rocca, Antonella
1
Moscatelli, Paolo
1
Perna, Andrea
1
Retno, S. L.
1
Snehota, Ivan
1
Viio, Paul
1
Young, Louise
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
5
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1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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2
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
3
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
4
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
5
Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
Saved in:
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