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~subject:"Konsumentenverhalten"
~subject:"Product management"
~subject:"Relationship marketing"
~type:"book"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Glossary included"
~type_genre:"Mikroform"
~type_genre:"Multi-volume publication"
~type_genre:"Systematic review"
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Konsumentenverhalten
Product management
Relationship marketing
Produktgestaltung
54
Product design
45
Theorie
16
Theory
16
Deutschland
13
Germany
13
Innovation
11
Innovation management
11
Innovationsmanagement
11
Produktentwicklung
10
Marketing
9
Industriedesign
7
Marktforschung
7
New product development
7
Market research
6
Sustainable product
6
Öko-Produkt
6
Kundenorientierung
5
Umweltverträgliches Produkt
5
Welt
5
World
5
Marketing management
4
Marketingmanagement
4
Product differentiation
4
Produktdifferenzierung
4
Quality management
4
Qualitätsmanagement
4
Beziehungsmarketing
3
Business process management
3
Consumer behaviour
3
Corporate culture
3
Environmental management
3
Management
3
Markenpolitik
3
Product life cycle
3
Product quality
3
Produkt
3
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3
Produktqualität
3
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Book / Working Paper
Article
106
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Book section
Case study
Glossary included
Mikroform
Multi-volume publication
Systematic review
Hochschulschrift
65
Thesis
54
Graue Literatur
47
Non-commercial literature
47
Arbeitspapier
25
Working Paper
25
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
13
Bibliografie enthalten
10
Bibliography included
10
Handbook
5
Handbuch
5
Fallstudie
4
Konferenzschrift
4
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3
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3
Lehrbuch
3
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3
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3
Textbook
3
Article in journal
1
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1
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1
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1
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1
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German
5
English
2
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Degen, Helmut
1
Himpelmann, Monika
1
Hübner, Renate
1
Melnitzky, Stefan
1
Piller, Frank T.
1
Pischel, Jochen
1
Sulzmaier, Sonja
1
Well, Bennet van
1
Zeng, Mingzhe
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Contributions to management science
1
DUV / Wirtschaftswissenschaft
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
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ECONIS (ZBW)
6
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1
Handbook of research in mass customization and personalization
Piller, Frank T.
(
contributor
);
Zeng, Mingzhe
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003949848
Saved in:
2
Ökologische Produktgestaltung und Konsumentenverhalten : quo vadis Ecodesign? ; Die Ausschöpfung des Ökoeffizienzpotentials von Gütern durch KonsumentInnen und Logistik als konsum-...
Hübner, Renate
;
Himpelmann, Monika
;
Melnitzky, Stefan
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001984135
Saved in:
3
Standardisierung und Individualisierung von Dienstleistungen : zur Organisation wissensintensiver Unternehmungsnetzwerke
Well, Bennet van
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001566974
Saved in:
4
Consumer-oriented business design : the case of airport management ; with 108 tables
Sulzmaier, Sonja
-
2001
Persistent link: https://www.econbiz.de/10001534135
Saved in:
5
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen
-
2000
Persistent link: https://www.econbiz.de/10001503071
Saved in:
6
Kundenorientierte Softwareproduktion
Degen, Helmut
-
1999
Persistent link: https://www.econbiz.de/10001397623
Saved in:
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