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~subject:"Konsumentenverhalten"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Case study"
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Konsumentenverhalten
Sports economics
World
Sportmarketing
58
Sports marketing
58
Deutschland
13
Germany
13
Sport organization
13
Sportorganisation
13
Professional sports
12
Profisport
12
Sponsoring
9
Sponsorship
9
Sportveranstaltung
9
Football
8
Fußball
8
Sport event
8
Brand management
7
Definition
7
Markenführung
7
Brand image
6
Markenimage
6
Sport
6
Welt
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Public relations
5
Relationship marketing
5
USA
5
United States
5
Öffentlichkeitsarbeit
5
Event marketing
4
Event-Marketing
4
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4
Social web
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Sportmanagement
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719
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719
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46
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46
Collection of articles of several authors
43
Sammelwerk
43
Graue Literatur
37
Non-commercial literature
37
Arbeitspapier
25
Working Paper
25
Aufsatzsammlung
19
Hochschulschrift
9
Fallstudie
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8
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7
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7
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7
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1
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1
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1
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English
6
German
2
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Breuer, Christoph
1
Bühler, André W.
1
Digel, Helmut
1
Fahrner, Marcel
1
Falcous, Mark
1
Giroux, Marilyn
1
Holt, Matthew
1
Humphreys, Brad R.
1
Liston, Katie
1
Maguire, Joseph A.
1
Nufer, Gerd
1
Pons, Frank
1
Richelieu, André
1
Rodríguez, Plácido
1
Shams, S. M. Riad
1
Simmons, Robert
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Weszka, Pawel
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Customer-centric marketing strategies : tools for building organizational performance
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
New horizons in the economics of sport
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
8
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1
The business and culture of sports : society, politics, economy, environment
Maguire, Joseph A.
(
ed.
);
Falcous, Mark
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012010438
Saved in:
2
The economics of sports betting
Rodríguez, Plácido
(
ed.
);
Humphreys, Brad R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011663724
Saved in:
3
Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 214-244)
.
2013
Persistent link: https://www.econbiz.de/10009668200
Saved in:
4
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
5
FIFA World Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
Saved in:
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
Nufer, Gerd
(
ed.
);
Breuer, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003688717
Saved in:
7
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Management und Marketing im Sport : …
,
(pp. 443-465)
.
2008
Persistent link: https://www.econbiz.de/10014561548
Saved in:
8
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
Saved in:
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