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~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Konsumentenverhalten
Mobile Marketing
317
Mobile marketing
317
Consumer behaviour
161
Internet marketing
157
Online-Marketing
157
Mobile communications
156
Mobilkommunikation
156
Advertising effects
107
Werbewirkung
107
Advertising
97
Werbung
96
Mobile Business
94
Mobile business
94
Mobile phone
75
Mobiltelefon
75
mobile marketing
36
Innovation adoption
35
Innovationsakzeptanz
35
Mobile Anwendung
34
Mobile application
34
Marketing management
33
Marketingmanagement
33
Deutschland
28
Germany
28
Social Web
28
Social web
28
Internet
25
E-commerce
24
Electronic Commerce
24
USA
23
United States
23
Beziehungsmarketing
21
Brand management
21
Markenführung
21
Relationship marketing
21
mobile advertising
21
Mobile advertising
20
Theorie
18
Theory
18
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Accompanied by computer file
Arbeitspapier
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157
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27
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27
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20
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16
Graue Literatur
15
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15
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156
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Cui, Xuebin
3
Katona, Zsolt
3
Agarwal, Reeti
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Baye, Irina
2
Bernritter, Stefan F.
2
Dix, Steve
2
Drossos, Dimitris A.
2
Gao, Tao
2
Ghose, Anindya
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Maseke, Bernardus Franco
2
Mehrotra, Ankit
2
Narayanan, Sridhar
2
Pagani, Margherita
2
Phau, Ian
2
Rafieian, Omid
2
Reiz, Tim
2
Rohm, Andrew J.
2
Santoso, Irene
2
Sapi, Geza
2
Scholz, Joachim
2
Shimul, Anwar Sadat
2
Shin, Jiwoong
2
Shin, Wonsun
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Trinh, Giang
2
Varnali, Kaan
2
Wilbur, Kenneth C.
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
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Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
DICE discussion paper
1
Direct marketing : an international journal
1
Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
161
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1
Customer recognition and mobile geo-targeting
Baye, Irina
;
Hanspach, Philip
;
Reiz, Tim
;
Sapi, Geza
- In:
Review of industrial organization
64
(
2024
)
4
,
pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
7
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
8
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
9
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
10
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
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