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~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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372,193
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201,953
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131,479
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127,708
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123,945
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102,813
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89,590
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89,553
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62,531
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57,686
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57,299
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56,968
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Han, Heesup
115
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98
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76
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76
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73
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70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
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62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Septianto, Felix
60
Wiedmann, Klaus-Peter
58
Herrmann, Andreas
57
Jang, Soocheong
57
Bauer, Hans H.
56
Paul, Justin
54
Sheth, Jagdish N.
54
Huber, Frank
52
Janssen, Maarten C. W.
52
Bagozzi, Richard P.
50
Ko, Eunju
50
Walsh, Gianfranco
50
Rock, Bram de
49
Hollebeek, Linda D.
48
Laroche, Michel
48
Cherchye, Laurens
47
Pelsmacker, Patrick de
47
Kim, Jungkeun
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Eisend, Martin
39
Grunert, Klaus G.
39
Thaichon, Park
39
Verhoef, Peter C.
39
Kim, Seongseop
38
Moraga-González, José Luis
38
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38
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National Bureau of Economic Research
122
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18
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OECD
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10
Springer Fachmedien Wiesbaden
10
American Marketing Association
9
Österreichisches Institut für Wirtschaftsforschung
9
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8
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Center for Economic Research <Tilburg>
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Universität Mannheim
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Center of Market Oriented Product and Production Management
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Erasmus Research Institute of Management
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European Society for Opinion and Marketing Research
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Friedrich-Schiller-Universität Jena
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Svenska Handelshögskolan <Helsinki>
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Weltwirtschaftsforum
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Centre for Social and Economic Research on the Global Environment
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Christian-Albrechts-Universität zu Kiel
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Fraunhofer-Institut für System- und Innovationsforschung
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Fördergesellschaft Marketing an der Universität Augsburg
4
RWTH Aachen
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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3
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3
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Foerder Institute for Economic Research <Tēl-Āvîv>
3
Forschungsinstitut zur Zukunft der Arbeit
3
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Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
412
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
57,686
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1
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10
of
57,686
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1
Academic success is in the eye of the beholder : understanding scholars' implicit appointment preferences through adaptive choice-based conjoint analysis
Graf, Laura
;
Rimbeck, Marlen
;
Stumpf-Wollersheim, Jutta
; …
- In:
Journal of business economics : JBE
94
(
2024
)
5
,
pp. 725-761
Persistent link: https://www.econbiz.de/10015045196
Saved in:
2
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
3
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
4
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
5
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
6
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
7
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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