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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Search: subject_exact:"Narratives Interview"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Applying business intelligence and innovation to entrepreneurship
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Cracking the code : leveraging consumer psychology to drive profitability
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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Management and inter/intra organizational relationships in the textile and apparel industry
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
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2
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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3
Using local culture in brand positioning and communication
Makkar, Marian
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 171-201)
.
2021
Persistent link: https://www.econbiz.de/10012651450
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4
Visual stories of COVID-19 social-physical distancing from tagged social imagery
Hai-Jew, Shalin
- In:
Handbook of research on using global collective …
,
(pp. 245-284)
.
2021
Persistent link: https://www.econbiz.de/10012619346
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5
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
Saved in:
6
The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.
;
Tao, Tao
- In:
The Routledge companion to consumer behavior
,
(pp. 99-117)
.
2020
Persistent link: https://www.econbiz.de/10012316128
Saved in:
7
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
Saved in:
8
Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities
Colt, Laura
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 1-37)
.
2011
Persistent link: https://www.econbiz.de/10009380987
Saved in:
9
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
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