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~subject:"Konsumentenverhalten"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
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Fennis, Bob Michaël
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The psychology of advertising
Fennis, Bob Michaël
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Stroebe, Wolfgang
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2010
Persistent link: https://www.econbiz.de/10003874948
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