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Konsumentenverhalten
Consumer behaviour
4
Viral marketing
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Virales Marketing
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Customer satisfaction
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Innovation diffusion
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Innovationsdiffusion
3
Internet marketing
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Kundenzufriedenheit
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Cobb-Douglas function
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Aggarwal, Anu Gupta
4
Aakash, Aakash
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Sharma, Himanshu
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Tandon, Abhishek
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Kapur, P. K.
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Strategic system assurance and business analytics
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Strategy and superior performance of micro and small businesses in volatile economies
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Structural equation modeling approaches to e-service adoption
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ECONIS (ZBW)
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Examining the relationship between customer-oriented success factors, customer satisfaction, and repurchase intention for mobile commerce
Tandon, Abhishek
;
Sharma, Himanshu
;
Aggarwal, Anu Gupta
- In:
Strategic system assurance and business analytics
,
(pp. 231-243)
.
2020
Persistent link: https://www.econbiz.de/10012240954
Saved in:
2
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
3
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
Saved in:
4
Innovation diffusion model for successive generation merchandise considering the effect of consumer balking
Kapur, P. K.
;
Aggarwal, Anu Gupta
;
Tandon, Abhishek
-
2011
Persistent link: https://www.econbiz.de/10009718724
Saved in:
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