//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gurzki, Hannes"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Luxury goods
7
Luxusgüter
7
Brand
4
Markenartikel
4
Brand image
3
Consumer behaviour
3
Markenimage
3
Brand extension
2
Kommunikationsstrategie
2
Luxusgut
2
Markenpolitik
2
Markentransfer
2
Marketing
2
Advertising
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Co-citation analysis
1
Conspicuous consumption
1
Erfolgsfaktor
1
Interdependent preferences
1
International economy
1
Internationale Wirtschaft
1
Literature review
1
Luxury
1
Markenwert
1
Marketingforschung
1
Nachfrageinterdependenz
1
Online-Befragung
1
Status consumption
1
Success factor
1
Web survey
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gurzki, Hannes
3
Woisetschläger, David
3
Albrecht, Carmen-Maria
2
Backhaus, Christof
2
Published in...
All
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the luxury research landscape : a bibliometric citation analysis
Gurzki, Hannes
;
Woisetschläger, David
- In:
Journal of business research : JBR
77
(
2017
),
pp. 147-166
Persistent link: https://www.econbiz.de/10011729905
Saved in:
2
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
3
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->