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Handbook of research on customer equity in marketing
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Managing service quality : MSQ ; an international journal
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Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
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2
Development and testing of the Consumer Experience Index (CEI)
Kim, Seung Hyun
;
Cha, JaeMin
;
Knutson, Bonnie J.
;
Beck, …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10008988084
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