//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Pütz, Christoph"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising effects
2
Commodity derivative
2
Commodity exchange
2
Consumer behaviour
2
Rohstoffderivat
2
Viral marketing
2
Virales Marketing
2
Warenbörse
2
Werbewirkung
2
congruity
2
persuasion knowledge
2
Adressable TV
1
Commodity financialization
1
Commodity futures
1
Commodity market
1
Commodity price
1
Efficient market hypothesis
1
Effizienzmarkthypothese
1
Financial market
1
Financial market regulation
1
Finanzmarkt
1
Finanzmarktregulierung
1
Index investing
1
Informational efficiency
1
Informationseffizienz
1
Kongruenz
1
Market efficiency
1
Marketing theory
1
Marketingtheorie
1
Mediaplanung
1
Meinungsführer
1
Misstrauen
1
Mund-zu-Mund-Werbung
1
Onlinewerbung
1
Perception
1
Price informativeness
1
Real economic effects
1
Rohstoffmarkt
1
Rohstoffpreis
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Language
All
German
1
English
1
Author
All
Pütz, Christoph
2
Published in...
All
International journal of internet marketing and advertising : IJIMA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of suspicion on the perception of online referrals : the role of congruity and message sidedness
Pütz, Christoph
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011742795
Saved in:
2
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->