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Konsumentenverhalten
Recruitment
5
Personalbeschaffung
4
Advertising
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Advertising effects
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Conjoint analysis
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Consumer behaviour
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Generation Y
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Heterogeneity
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Dens, Nathalie
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Pfiffelmann, Jean
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Soulez, Sébastien
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Pfeuffer, Alexander
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
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Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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