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Konsumentenverhalten
Beziehungsmarketing
4
Börsengang
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Initial public offering
4
Relationship marketing
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Consumer behaviour
3
Marketing
3
Aktienmarkt
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Big Data
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event study
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initial public offering
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2000-2004
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Bilanzpolitik
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Saboo, Alok R.
3
Borah, Sourav Bikash
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Grewal, Rajdeep
1
Kumar, V.
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Ramani, Girish
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Sharma, Amalesh
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Soni, Mauli
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
Saved in:
2
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
3
Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009725702
Saved in:
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