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Markenpolitik
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Decker, Reinhold
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Stumpf, Andreas
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Prognose von Kaufwahrscheinlichkeiten auf Basis geäußerter Kaufabsichten
Decker, Reinhold
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 73-80)
.
1995
Persistent link: https://www.econbiz.de/10001316677
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