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Fei, Zhuoying
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Lei, Yueqiu
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Li, Bin
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Li, Huajun
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Mo, Tingting
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Consumers complain more fiercely through small-screen devices : the role of spatial crowding perception
Zhou, Yuanyuan
;
Tian, Bin
;
Mo, Tingting
;
Fei, Zhuoying
- In:
Journal of service research
23
(
2020
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012265772
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