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Konsumentenverhalten
Brand
3
Brand management
3
Consumer behaviour
3
Markenartikel
3
Markenführung
3
Marketing management
2
Marketingmanagement
2
brand sales
2
Brand image
1
Brand relevance in category
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Brand sales
1
Customer-based brand equity
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Emerging economies
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Emerging markets
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Heterogeneity
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International marketing
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Internationales Marketing
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Luxury brand sales
1
Luxury goods
1
Luxusgüter
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Markenimage
1
Market characteristics
1
Multi-method
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PLS
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Product management
1
Product proliferation
1
Produktmanagement
1
Schwellenländer
1
branding and brand management
1
emerging markets/countries/economies
1
hierarchical linear modeling (e.g.multilevel analysis RCM etc.)
1
marketing mix elasticity
1
marketing strategy
1
marketing time series
1
multicollinearity
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partial least-squares
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performance
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principal components
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sales forecasting
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Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Borah, Sourav Bikash
1
Calantone, Roger J.
1
Saboo, Alok R.
1
Schrock, Wyatt A.
1
Sharma, Amalesh
1
Soni, Mauli
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Srivastava, Rajendra Krishan
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Wang, Joyce
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Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Identifying the drivers of luxury
brand
sales
in emerging markets : an exploratory study
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
Saved in:
3
Marketing mix and
brand
sales
in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
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