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Konsumentenverhalten
Theorie
39
Maps
37
Theory
37
Fuzzy sets
28
Fuzzy-Set-Theorie
28
Strategic management
25
Strategisches Management
25
Neural networks
23
self-organizing maps
23
maps
19
Cognition
18
Decision
18
Entscheidung
18
Self-organizing maps
18
Strategy maps
18
strategy maps
18
Kognition
17
Neuronale Netze
17
Performance measurement
17
Self-Organizing Maps
17
Balanced scorecard
15
Cognitive maps
15
Consumer behaviour
15
Performance-Messung
15
Balanced Scorecard
14
Forecasting model
14
Fuzzy cognitive maps
14
Prognoseverfahren
14
Bibliometrics
13
GIS
13
World
13
fuzzy cognitive maps
13
Bibliometrie
12
Google Maps
12
Knowledge management
12
Welt
12
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11
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14
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Sobolewski, Maciej
2
Bideh, Alireza Ziaei
1
Brooker, Phillip
1
Carranza, Steven A.
1
Chen, Song
1
Chen, Xin
1
Christianson, Kiel
1
Correa, Juan C.
1
Decker, Reinhold
1
Divakaran, Pradeep Kumar Ponnamma
1
Ekaterinchuk, Ekaterina
1
Freitas, Carlos Lucas de
1
Garzón, Wilmer
1
Grisaffe, Doug
1
Hem, Alexander Farestvedt
1
Hosseini, Seyed Yaghoub
1
Hu, Peng
1
Huang, Zhenyu
1
Huang, Zhuowei
1
Iacobucci, Dawn
1
Jungeilges, Jochen A.
1
Kaur Ghuman, Mandeep
1
Kottemann, Pascal
1
Li, Qian
1
Mann, Bikram Jit Singh
1
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1
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1
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1
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1
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1
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1
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1
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1
International journal of technology marketing : IJTMkt
1
JRC digital economy working paper
1
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1
Journal of evolutionary economics : JEE
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Operations research
1
Schmalenbach business review : sbr
1
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
14
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1
Measuring consumer well-being from using zero price digital services : the case of navigation apps and location-based services
Sobolewski, Maciej
-
2021
Digital
maps
and navigation applications are considered an essential tool by 70% of smartphone users. As these apps …
Persistent link: https://www.econbiz.de/10012424356
Saved in:
2
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
3
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
4
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
5
Measuring consumer well-being from using free-of-charge digital services : the case of navigation apps
Sobolewski, Maciej
- In:
Information economics and policy : IEP
56
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013207633
Saved in:
6
Evaluation of collaborative consumption of food delivery services through web mining techniques
Correa, Juan C.
;
Garzón, Wilmer
;
Brooker, Phillip
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 45-50
Persistent link: https://www.econbiz.de/10011980775
Saved in:
7
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
8
Perceptual
maps
via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn
;
Grisaffe, Doug
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
Saved in:
9
Dynamics of a minimal consumer network with uni-directional influence
Ekaterinchuk, Ekaterina
;
Jungeilges, Jochen A.
; …
- In:
Journal of evolutionary economics : JEE
27
(
2017
)
5
,
pp. 831-857
Persistent link: https://www.econbiz.de/10011895013
Saved in:
10
Dynamic pricing with gain-seeking reference price effects
Huang, Zhenyu
;
Chen, Xin
;
Hu, Peng
- In:
Operations research
64
(
2016
)
1
,
pp. 150-157
Persistent link: https://www.econbiz.de/10011447835
Saved in:
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