Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
online booking decisions (OBD) for tourist destinations in India. In addition, the study investigates whether the influence … search were accepted. The findings indicate that utilitarian and hedonic determinants significantly influence tourist … sources of tourist destination information. The moderating analysis revealed that the impact of eWOM media PU on OBD was …