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upgrades
21
Upgrades
16
Theorie
14
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Preismanagement
12
Pricing strategy
12
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10
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9
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product upgrades
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price discrimination
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downgrades
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innovation
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Cui, Yao
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Duenyas, Izak
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Dagogo-Jack, Sokiente W.
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Ferguson, Mark
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Forehand, Mark R.
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Goodman, Joseph K.
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Kim, Junha
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LeBoeuf, Robyn A.
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Malkoc, Selin A.
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Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Ross School of Business working paper series
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ECONIS (ZBW)
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The threshold-crossing effect : just-below pricing discourages consumers to upgrade
Kim, Junha
;
Malkoc, Selin A.
;
Goodman, Joseph K.
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 1096-1112
Persistent link: https://www.econbiz.de/10013187942
Saved in:
2
Pricing of conditional
upgrades
in the presence of strategic consumers
Cui, Yao
;
Duenyas, Izak
;
Sahin, Ozgre
-
2015
Persistent link: https://www.econbiz.de/10011746877
Saved in:
3
Pricing of conditional
upgrades
in the presence of strategic consumers
Cui, Yao
;
Duenyas, Izak
;
Sahin, Ozge
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3208-3226
Persistent link: https://www.econbiz.de/10011899747
Saved in:
4
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
5
Comparison neglect in upgrade decisions
Sela, Aner
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
Saved in:
6
Would you like to upgrade to a premium room? : evaluating the benefit of offering standby
upgrades
Yılmaz, Övünç
;
Pekgün, Pelin
;
Ferguson, Mark
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011669432
Saved in:
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