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Konsumentenverhalten
Cultural context
20
cultural context
20
Corporate culture
10
Entrepreneurship
10
Entrepreneurship approach
10
Unternehmenskultur
10
Cultural identity
9
Kulturelle Identität
9
Business start-up
8
National culture
8
Nationalkultur
8
Unternehmensgründung
8
Consumer behaviour
7
Gender
6
Geschlecht
6
Women
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socio-cultural context
6
Frauen
5
Weibliche Führungskräfte
5
Women managers
5
China
4
Cross-cultural context
4
Entrepreneurs
4
India
4
Indien
4
Institutional economics
4
Institutionenökonomik
4
Unternehmer
4
Arbeitsverhalten
3
Brand management
3
Familienunternehmen
3
Family business
3
Institutional theory
3
Iran
3
Markenführung
3
Satisfaction
3
Weibliche Arbeitskräfte
3
Women workers
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Work behaviour
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English
7
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Diallo, Mbaye Fall
2
Ashraf, Abdul R.
1
Bailey, Arlene
1
Choi, Yung Kyun
1
Djelassi, Souad
1
Godefroit-Winkel, Delphine
1
Grant, Claire
1
Khoa T. Tran
1
Li, Fuan
1
Li, Tiger
1
Nguyen Van Phuong
1
Ogbuehi, Alphonso O.
1
Razzaque, Mohammed Abdur
1
Ribamar Siqueira, Jose <Jr.>
1
Sall, Fatou Diop
1
Seo, Yuri
1
Thao P. T. Pham
1
Thongpapanl, Narongsak
1
Tung, V. Nguyen
1
Wagner, Udo
1
Xu, Lan
1
Yoon, Sukki
1
Zhou, Nan
1
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Journal of business research : JBR
2
International journal of business and emerging markets : IJBEM
1
International journal of economic policy in emerging economies : IJEPEE
1
International marketing review
1
Journal of international marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
2
Evaluation of perceived socio-
cultural
context
in museum visitor experience : combining the theory of planned behaviour and the norm activation model
Khoa T. Tran
;
Nguyen Van Phuong
;
Tung, V. Nguyen
;
Thao …
- In:
International journal of economic policy in emerging …
13
(
2020
)
4
,
pp. 403-412
Persistent link: https://www.econbiz.de/10012508055
Saved in:
3
How shopping mall service quality affects customer loyalty across developing countries : the moderation of the
cultural
context
Diallo, Mbaye Fall
;
Sall, Fatou Diop
;
Djelassi, Souad
; …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011964226
Saved in:
4
Exploring
cultural
context
congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market
Grant, Claire
;
Bailey, Arlene
;
Ogbuehi, Alphonso O.
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
Saved in:
5
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
6
The role of customer regulatory orientation and fit in online shopping across cultural contexts
Ashraf, Abdul R.
;
Razzaque, Mohammed Abdur
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6040-6047
Persistent link: https://www.econbiz.de/10011597699
Saved in:
7
Brand trust in a cross-
cultural
context
: test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Saved in:
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